BreakFocus Logo
We choose the image glass breaking to really emphasise our company's name (BreakFocus). By adding a slow motion effect this allows the audience to pay more attention to the screen as it lasts slightly longer than other company logos which just flash onto the screen. No noise is needed as we want the audience to focus on and remember the name of our company .
We also added our film production name at the end to make it clear that its a production from 'BreakFocus'. We wanted it to gradually appear then to almost fade away but stay blurry, which we were able to do on final cut pro. We have also got feedback from family members and friends on our logo and they really like the idea of how the image breaking and the company name link well together as its easier to remember the company.
It was quite hard to think of a company name and a logo but as soon as we thought of a good catchy film production name it was clear that we wanted a breaking/smashing moving image to complement our film business.
When doing research into other existing logos, we liked the idea of having a simplistic logo, much like that of working title and Lionsgate. however, while having this in mind, we also wanted it to strongly relate to the actual name of our production company. From this, we decided to use a glass smashing which is simple, high impact and has a clear link to our name.
Still Logo:
We also created a still logo that we can use in our trailer for reviews and any text we need to include.
We used the same breaking glass imagery for this as we wanted the audience to see a clear link and show synergy.
We created this logo through photoshop, adding the image and then inserting text.
No comments:
Post a Comment