Thursday, 19 November 2015

Task 14: Examples of Film Posters

Blue is the Warmest Colour

Within this poster there is a clear, simplistic colour scheme which links to the name of the production, making it effective as everything ties in well. The fact that both of the main characters are present in the poster close in this way allows us to immediately understand that it is a love story and perhaps a dramatic one due to the dramatic stance. Visual and verbal aspects within the poster are portrayed equally, meaning that it is not overpowered by too much text which would deter from the images which people are unlikely to read in detail.
There are a few quotes from various critics informing the viewer of the films assets, these opinions allow the audience to see that the film is of good quality and worth their money to go and watch. This is often present in film posters as it makes the film look as if it is already very successful, making it much more attractive to someone who is considering seeing it. The poster, containing two women about to kiss indicates that the production may well be about the controversy surrounding gay relationships in certain places in the world, which will reach a much wider audience as films containing issues such as these are much mrs common and successful in recent years, such as Free Held and Life is Strange.
The fact that the poster portrays a mixture of genres may entice readers as it does not conform to stereotypical love story posters. Additionally, the colour scheme is physically eye catching due to the strong blues against the other, more grey colouring.The ironic title being 'Blue is the warmest colour' links with the muted, cold colours used in the poster, making a clear contrast which is also eye catching at first glance.


Freeheld



This is the poster for the film Freeheld, we are interested in this poster as it deals with similar themes such as homosexual relationships and loss. 

The colours used in this film poster are soft and pure, a lot of white is used suggesting their vulnerable love and purity. Colour isn't a main feature of this poster, as only a segment of colour can be seen. 

We like the placement of the equal symbol as you can clearly see each characters face. The equal sign is a significant symbol as the film is based around the acceptation and equality of homosexuals. Although we like the idea, we don't want to base our poster/trailer around the discrimination of homosexuals as our trailer is based on relationships and dealing with loss rather than society and standing up against discrimination. 

The photograph of the couple in the background is significant as it presents their love and affection for each other, and clearly suggests that the film will be based around a homosexual relationship. We want to use a photograph similar to this, especially the composition, of the two faces very close to each other as we want the audience to know that our film will be about a homosexual couple. We like the use of warm colours contrasting the use of white and may use this colour scheme in our poster. 

The intended audience for the poster may be socially aware individuals and probably would have a larger female audience. This is due to the fact that it is a romantic film and deals with controversial and sensitive issues. We think that our audience will also be primarily female, yet however we are aiming our film towards a younger audience such as female adolescents. 

This poster uses a transparent layer of white over the image which creates this cloudy and 'dreamy' appearance. We really like this technique, particularly as one of our main characters dies so having transparent areas suggests that she is not really there, linking in with the storyline of our film. We will do this technique on photoshop by decreasing the opacity on the characters Lily's face/hand. 

Now Is Good




The main colours in this poster are bright (Blue and yellow) to emphasis the film title especially the word good ('Now Is Good'). As the colours are bright it attracts many people as it stands out from darker shades and colours that other posters may use to advertise their movie.
the only symbol shown on the poster is true affection that is shared between the main two characters. I have seen the film myself and symbols of hate, anger and sorrow is also featured frequently in the film.
The only background or set that is presented on the poster is a blue sky; this sky is seen when the couple are sitting on a bench enjoying the fresh air while enjoying one another's company. The couple visit the bench very often so the blue sky is a memory of theirs. they are also clearly illustrated photographically. A photo of the couple showing physical affection, the main character facing the front while her partner facing the side slightly to  take the lime light off him so the audience know that she is the main character of the film.
The message of sadness is slightly shown as the colour blue portrays slight sorrow yet the bright colours and the visual affection strongly show that the film will consist of love and happiness throughout yet may end sadly. a small quote is featured to advertise the love that is shown in the film "live every moment, love every moment" which gives away that the film may have some adventure to it.
Teenagers or young adults would be attracted to the poster because of the young characters on the front and the bright colours, furthermore, the love shown is known to attract a younger age audience from the romantic storyline it might include.
The young actors featured on the poster really catch my eye because the teenage boy is handsome which will attract many teenagers and the teenage girl is a known actress so people will want to watch it because of those two main reasons.
They don't use a star to sell their film they use their actors names, in bright yellow writing just above the title to make it clear that these are well known actors that are in the film.
No critics are shown only the actors and production companies names that joined together to produce the movie which may be concerning to some people as they have no border to know whether the film is good enough to go and watch.
The only thing that is shown in this poster is true love affection and sadness (from the blue sorrow colour). the poster doesn't give much away which in my opinion is good as it allows the audience to go and watch a film they know so little on so they watch the whole movie without knowing what will happen, although, some people like to know a little more about what they are going to watch so no surprises are there.
This poster helped us think of the main characters faces to be presented on the poster as is really attracts our target audience (young teenage couples). We also like the idea of the bright colours that give off two emotions (light blue presented sorrow yet happiness) and we are wondering whether not to do that as our film name is quite harsh so we think light colours might ruin it slightly.

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