A trailer presents important and intriguing parts of a new upcoming film. It allows viewers to understand a basic storyline as well as the genre of the movie; a trailer is a perfect way to target the correct audience. A trailer is meant to portray the essence of the film, however, its primary purpose is to intrigue the audience into going to view the media product, rather than simply watching the trailer and knowing the entire plot of the film.
The Shining- Trailer
What is teaser trailer?
A teaser trailer is a short clip of the full trailer. this short clip reveals very little about the film/series, yet gives the consumer a taste of what the product will be like rather than giving specific details.
Teaser trailers are usually produced for big budget and popular movies/series. Teaser trailers add hype to the upcoming film, these can be more effective than a full trailer, as it leaves more to the imagination.
The Shining- Teaser Trailer
The Secret life of pets
The upbeat instrumental music creates a fun and energetic atmosphere, clearly targeting a young audience. The animation used creates the atmosphere of a child's imagination and interests. The trailer mentions popular films like 'Despicable Me' which were created by the same company, this will attract fans from 'Despicable Me' creating a wider target audience; this already sets this film up to be a successful movie. The trailer overall, is engaging and humorous without giving to much away.
However, we thought that the trailer didn't give the consumer enough information or clues to actually know what will happen in the film or to get a clear idea of what the storyline is.
Synergy
Universal have used synergy in the example of the successful film, 'Despicable Me'. Which has been used to advertise and add hype to this upcoming film. The recurring use of 'Despicable Me' imagery, such as the world famous minions, are used as a way to attract fans of Despicable Me and as mentioned earlier set the film up to hopefully become as successful and popular worldwide as Despicable Me was.
Target Audience
Above are examples of the type of humour this film will involve, clearly showing how this film is suited to a young target audience. However, as young adults we also found this trailer entertaining and quite humorous, suggesting that it may appeal to all audiences, not just small children.
Use of colour
Bright and vibrant colours are used in this trailer as they attract the audience's attention, especially the attention of young children who are drawn to vibrant colours. The colours are also very positive, there are a lot of bright pinks and yellows which suggest positivity, which is good for a children's film.
Music
Upbeat, instrumental music is used throughout the entire trailer, this excites the audience and puts them in a positive mood. The music used is uplifting and lighthearted which is perfect for a children's film. It changes towards the end of the clip to match what is happening on screen, this change in music adds to the humour of the film and makes it more exciting as it ends on one loud note giving the trailer a punchy and rememberable ending.
The Hateful Eight
Music which sounds like a heart thumping begins to get higher in pitch, it then cuts off for Samuel Leroy Jackson's character to say "got room for one more?", this creates a humorous anti-climax. Throughout the whole trailer there is a western/pop accompaniment which is played in the background while there is brief clips of the film played on top, this gives a short description of what the film is about. In the trailer short clips of humor, action and violence are shown to attract the correct target audience; also the western time period is portrayed by the music, costume and set which also can attract the right target audience. The trailer also flashes some facts that can help increase the amount of viewers, by presenting Quentin Tarantino briefly on the screen. The trailer overall was intriguing as there was a lot of action clips yet there were humorous parts as well which helps break up the danger and seriousness of the film as a whole. Although the film had a story line the description wasn't clear which allowed some viewers of the trailer confused to actually what the film was about.
Costume,Set and Time Period
The film is to be set in the western period where every man walked around with guns and cowboy hats on, these two examples are both frequently shown in the trailer. Throughout the trailer a horse and cart is portrayed a few times to hint to any viewers what period of time it is set in, furthermore, a old wooden house/cottage is used to film most of the story line, again it all links in with a western style.
Target Audience
By showing the directors name in bold (Quentin Tarantino) allows fans of his previous work interested as he has created another film in which he thinks his viewers would be interested in. Also by showing clips of action, Violence and humor can allow anyone to view if it that is what they want to see in a movie.
Music
To begin a thrilling note is held until a break of silence for a anti climax, this gives away a hint that there may be some moments where there is moments of clarity and moments where the audience will hold their breath. Majority of the trailer has a western/pop type of music to have a fast beat to keep the trailer at a good constant speed, this keeps the trailers story line interesting for viewers so they don't get bored.
Spectre
The trailer begins subtly with an undertone of suspense music until the words 'you have no authority' is heard through non diegetic sound. This is followed by sudden snippets of the familiar Bond theme music, bursting out and making it's mark as a Bond movie. This immediately adds suspense and mystery into the trailer as it raises questions to the viewer, followed by a loud explosion and the full James Bond theme begins to play.
Throughout the trailer, the cutting and editing is particularly fast, adding to the thrilling, fast paced feeling of the media production they are trying to portray. Short, quick flashes of various scenes are shown one after another, allowing the viewer to get the feeling and essence of the film, while not giving away too much of the plot - a key feature in a successful trailer. While regular Bond fans will be happy to see all the familiar elements they know so well, there are enough exciting teasers in this trailer to entice a wider audience of thriller and action movie fans alike.
Costume & Set
The main role in the film, James Bond, is seen throughout the film in a formal suit and tie, which is a well known trait of his character. This impacts the film as it stays true and traditional to past films, making his character more relatable to people who may have seen, or know about the Bond films. Other characters holding lead roles also seem to wear highly formal clothing for the majority of the scenes presented in the trailer.
We see multiple settings within the trailer including what appears to be the HQ of the agents and a number of other cities and countries. This adds to the adventure aspect and allows the audience to see that the film is more nationally extensive.
Insidious 3
This trailer starts off with a slow moving and typical horror scenario, where the audience is left waiting for it to become intense and get to the horror scenes. The first creepy scene is very clever, as it makes the audience think one normal thing is happening, however you then discover something unnatural is happening. This is very subtly done and is more of a psychological scare than a typical jump scare. The use of creepy instrumental music adds to the drama and intensity of the scenario. This music comes to a stop after the knocking stops and it becomes very silent. This is a clear give away that there is going to be a jump scare, when the hand comes down a loud scream plays and the tense music comes back. Even though the audience may have guessed this was going to happen it still scares the audience and makes them jump, which is the purpose of horror movies, therefore this trailer has been very successful in being able to scare the audience.
The jump scare, hand grabbing scene.
The trailer then becomes much more fast paced and uses quick cuts which fade to black in-between each clip. These quick cuts and fades add suspense to the trailer as you're left wanting to see more but only being shown a small clip. This will entice viewers to go and see the film to find out what happens. 
Over the shoulder shots
The use of over the shoulder shots eludes to the idea that the protagonist is being watched, which adds to the general creepiness of the trailer. We are hardly shown scenes from her point of view, she is always in the shot which hints at the prospect of her being followed.
Music
The famous 'Tiptoe Through The Tulips' song comes on right after the jump scare of the hand grabbing her. This song has been connected with this movie franchise and is used as synergy to advertise the Insidious movies, as when viewers hear it they automatically connect it with the Insidious movies. It has a very creepy and sinister tone, yet was first produced as a children's song which completely contrasts with what's on screen.
'Zoolander 2'
Animation and Target Audience
This animation takes up most of the trailer; the animation has this amazing traveling effect which makes the viewers feel like they are traveling through the galaxy and through the brain. It's a clear and HD so the audience know that the film is going to be in good condition with good visual effects. However this sci-fi opening may attract the wrong target audience creating confusion and disappointment. When the end is revealed the correct target audience is attracted from the comedy aspect found at the end of the trailer. To add on, if the viewers watching the new trailer haven't seen the first 'Zoolander' they might not understand the comedy scene at the end and might not go and watch it from not understanding the stupidness portrayed. Also, most people like to see parts of the film in the trailer so they can have a rough idea of what the film is about, but this new trailer doesn't give any parts of the film away except the genre (Comedy) and the main character (Derek Zoolander played by Ben Stiller). Some people may like to know nothing about the new upcoming film as they are intrigued to go to the cinema knowing nothing about the film and watching the whole movie by only being intrigued by a trailer that gave nothing away. Furthermore, the 'Paramount' logo is shown briefly before the trailer begins this can also attract more viewers that have found a liking to other Paramount films so showing the companies logo is an important and effective way to attract a wider target audience.
Sound and Comedy
When the trailer begins a voice-over travels with the audience explaining how the earth evolved and what the brain can allow humans to be so bright or stupid.the voice-over is by the smartest man know 'Steven Hawking's' this helps with the comedy scene at the end as the brightest man on earth has a conversation with the not so bright man. this instantly give away the genre and stop the confusion some may have. other than the voice of the Steven Hawking's and Ben Stiller's Character the only noise heard is a 'whooshing' sound effect which is played when the viewers are "travelling" through space and the brain, this allows the animation a realistic effect to really attract the audience and get their attention instantly; also the sound track 'Relax' is played in the background of the comedy conversation at the end, as it was played in the first movie and this can also attract the correct target audience as that track is well know from the first film.
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